소개글
[마케팅 조사] 한양대 병원과 건국대 병원 비교를 통한 한양대 병원 서비스 개선 방안에 대한 자료입니다.
목차
1. Reasons for Topic selection
2. Medical center status
3. Survey taking process
1) Literature Research
2) Focus Group Interview
3) constructs and survey questions
4. Survey Results
1) Reliability
2) Factor Analysis
3) Problem Analysis
5. Ways to improve services of Hanyang medical center
1) Tangibility
2) Kindness
3) Convenience
본문내용
● Harder to manage due to decrease in total revenue
- Hospital focuses more on customers
- fierce competition
- 낮은 의료보험수가에 비해 설비에 대한 원가 보상은 어려워
● 한양대병원은 매년 계속되는 적자로 경영위기 속에
인접한 건국대병원이 최신설비를 갖추고 재개원하면서 경쟁구도로
- Studies on the affects the service quality, service value,
emotional response & reputations gives to the customer
satisfaction and intentions of reutilization according to the
service relationship: (Thesis for a doctrinate-2010HY)
- Studies on the customer satisfaction of Seoul Municipal
Hospital services
- Studies on factors of patient’s satisfaction on outpatient
medical service
- Influences Hospital image, physical environment, human
services have on values of perception
- Customer satisfaction and reutilizations of medical services