[광고홍보연구방법]Research Procedures(영문)

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[광고홍보연구방법]Research Procedures(영문)에 대한 자료입니다.
목차
1.Selection of problem
2.Review of existing research and theory
3.Statement of hypothesis or research question
4.Determination of appropriate methodology and research design
5.Data collection
6.Analysis and interpretation of data
7.Presentation of results
8.Replication
본문내용
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations

Is the topic too broad?
Is the topic sufficiently narrow and focused so that you can do it in the time you have at your disposal and with limited funds?

Can the problem really be investigated?
Can we measure all variables?
Is your hypothesis reasonable and testable?

Can the data be analyzed?
Is the study reliable and valid?
Are research methods and statistics appropriate?
Do you have the skills to do the research?

Is the problem significant? (theoretically & practically)
Does the study have practical or theoretical value?
Is the problem important enough to bother with?
What is the real purpose of the study?

Can the results of the study be generalized?
External validity (or representativeness)
Is it valid only for the sample tested?

What costs of time are involved in the analysis?
Before beginning a study
All materials, equipment and other facilities