로그인 | 회원가입 | 장바구니 | 고객센터

대학레포트

마이페이지

충전하기

장바구니 0

레포트 > 사회계열

[조사방법론] 파티룸 마케팅전략(영문)

※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.

분야
등록일
페이지/형식
구매가격
적립금

레포트 > 사회계열
2010.08.20
54페이지 / docx
3,000원
90원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

추천자료

[조사방법론] 파티룸 마케팅전략(영문)

[고객 충성도 강화 마케팅 전략 (마일리지 서비스 중심)] 고객 충성도 강화 마케팅 전략 (마일리지 서비스 중심)

[소비자심리론] 귀족마케팅

[마케팅] 기업의 브랜드 전략과 사례연구

[관광학] [관광학개론]의료관광의 정의와 현황 및 국내 의료관광 활성화 방안(A+리포트)

[교육] 특수학교 교육과정 국제비교

[정통] 정보산업 레포트

[졸업] 의료관광의 활성화 방안-의료관광 목적지로서의 한국

영삼성 지식플러스(삼성 SSAT 시사상식)[20100127_20110315]

[졸업][경영정보] 자동차부품산업의 SCM(공급망관리)구축에 관한 사례연구

소개글

[조사방법론] 파티룸 마케팅전략(영문)에 대한 자료입니다.

I. Executive Summary
II. Introduction
Research Background
Research Question
Purpose of Study
Importance of study
Definitions / Terminologies
III. Literature Review
IV. Methodology
Sample Frame
Variables and its relationship with one another
Study model
Research Questions
Questionnaire Composition
Pretesting
Survey design
V. Analyses & Results
Characteristics of the sample
Questionnaire responses
Co-relationship
VI. Conclusion
Research Summary and Implications
Marketing Implementation
Limitations
VII. References
APPENDIXES A – Questionnaire
APPENDIXES B - Characteristics of the sample
APPENDIXES C – Statistics of Questionnaire Responses

본문내용

Importance of study
One of the most common yet most significant errors a marketing manager can make is neglecting the importance of research and survey. However, very often, people consider their hypotheses to be accurate without testing them on the actual customer base, failing to appeal the right message, or to target the right customer base. This research will, therefore, try to identify the factors that would lead the marketing campaign for the Party Room to a success as accurately as possible.

Definitions / Terminologies
Party room: A private place where people can casually hang out with their acquaintances, enjoying various recreational contents, rather than socializing with strangers at a public surrounding.

Motel: Shortened term for Motor Hotels also referred to as Love Hotels. They are only equipped with the most necessary facilities without the accompanying facilities usually seen in hotels, such as the F&B or business functions.

III. Literature Review
Scholar Year Summary of Researches on Variables
Lewis 1984 Quality of Service, Overall feeling, security, improved service, price and quality of F&B, atmosphere, comfort, image, quality of beverages, Rooms, health equipments, reputation, quietness, room properties, reservation and front service
Knutson 1988 Sanitation of rooms, comfort, convenient location, security and safety, quick and gracious service, politeness, room rate, recreation facilities, special care from employees
Callan 1994 Location and image, price and value, competitiveness, accessibility, safety, extra service functions, physical service, leisure facilities, understanding of guests
Haywood 1998 Provision of high quality service and product, recognition of guest preferences, offers excitement, complaint management, improve service recognition through constant guest contact
심경섭 1994 Location of Hotel, Entertainment facilities, Guest service, elegant rooms, food service, price, sanitation, VIP programs, variety of packages, quietness, aesthetics of hotel, Package contents, stability of hotel, image of hotel

#마케팅전략 #조사방법론 #파티룸 #마케팅 #방법론

오늘 본 자료

오늘 본 자료가 없습니다.

이 분야 인기자료

이 분야 신규자료