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분야
hwp-11Street Logo-
2. Why did we choose 11st?
3. Service factors
Pre-Transaction Service
1) Safe Log-in Service - General public certificate Log-in
2) Shopping Route Map Service
3) Opened Shopping Information Service.
①Fashion
② The Intelligent Beauty
③ Digital
★ Carrying out short-term event as a customer service.
① 11 months interest-free installments Shopping.
② Free-Delivery Coupons for Fashions
③ Buying one and Getting one in half-price
Transaction Service
1) Safe Payment Service
2) Showing their payments information afterwards
3) SMS or Internet Tracking Service
After - transaction service
1) Imitation compensation service
2) Chip system-review
★ Short term customer service
1) The lowest price compensation
2) customer mistakes compensation
5. Improvement factors
1) convenience of Returning Goods
★It can be burden to retailers and some product should be justified by customers
3) Private information
6. Conclusion
Most of all, It gave a 5% discount to me every month regardless of categories by register SK telecom membership point and gave some discount coupon related with SKT mobile program.
11st adapted OK cash-back system so I can settee some ratio of my total amount. I can get the OK cash-back point by just using SK telecom mobile so even if I find some attractive goods in other web-site, I always purchase from 11st.
This system is also effective to prior generation. In my mothers case, she had a prejudice about internet purchase because she can't check real goods. But she started to open her mind after my recommendation.
someday, she told me that "I am going to buy a electronic mat" so she was checking a price list from retailers, she hesitated to buy because of high price of it. When I let her know the general price of it in 11st, she was surprised. Finally she decided to buy from 11st. The electronic mat is working well until now without any problem. After then, when she need something, she often use 11st.
In this experience, 11st can provide wide satisfaction to all generation. From now on, let us see the all process of transaction, service factors and improvement factors.
3. Service factors
Pre-Transaction Service
1) Safe Log-in Service - General public certificate Log-in
Nowadays, concerning about personal information management is growing in community and incidents which is related to leak out the customer information is increasing. Because of the fact, The 11st provide the general public certificate log-in service to prevent from leaking out the personal information. After that, the general public certificate log-in service helps customers log-in the 11st site easily, and it helps them not to confound ID and password which is used in other multiple internet site as well.
2) Shopping Route Map Service
SKT Open market benchmarking research report
