분야
doc2.1. Environment Analysis
2.2. Competitor Analysis
3. SWOT Analysis
4. 4Ps Analysis
5. Marketing Strategies
6. Recommendations
7. Conclusion
8. References
In 1997, Park Jin-young, the former composer, star singer, and producer, founded JYP Entertainment. Currently, JYP Entertainment is Korea’s leading entertainment company with its unique business system. The company is active in developing various new business models, representing in various entertainment segments, including music production, new artist recruitment, training and management. Over the past 10 years, JYP Entertainment has been producing the most successful artists and music. JYPE continues its commitment to the international marketplace with principal offices in Seoul, Manhattan, and Beijing. Always at the forefront of the industry, JYPE presents a new paradigm in its aim to globalize entertainment business. JYPE has cultivated icons such as Wonder girls, 2PM, 2AM, etc.
2.1 Environment analysis
(1) The present condition of advancement abroad
Many Korea entertainments enter abroad market. For example, first one is JYP Entertainment. JYP Entertainment has many entertainers such as Park Jin-Young; the representative of the agency, Rain, Wonder Girls, G-soul, Min, and IM Jung-Hyee. Rain is Park’s major piece. Rain has become a famous musician of the world and furthermore he acts in Hollywood movies. Nowadays, he stands his own feet by establishing his company. Wonder Girls has become a rookie. They gradually inform their songs and dances. G-soul, Min, IM Jung-Hyee will debut in America soon.
The second is SM Entertainment. Boa and 東方神起, Super Junior and Girl’s generation are affiliated with SM Entertainment. Boa and 東方神起 are representative entertainer in SM. They have expanded over Japan, China and America. SM Entertainment manages them by dividing into singer, actor and performance. Super Junior and Girl’s generation are intending to go abroad, also.
(2) Market analysis
-East Asia
China: China has a lot of problems of illegal recordings and reproductions; thus shrinking its own music market. International record association blames China’s such situation and criticizes the problems. Such problems can’t be solved in a short period of time. However, some companies could solve this problem. Establishing cooperation with local capital is one way toward systematic performance. Thus, Korean government should cooperate with the local government.
Japan: Japan’s album market is ranking to second-best. Current album market scale is being gradually reduced, but Japan market is has never been small in size. Increasing on-line market is one reason of stagnating album market in Japan. Such situation also exists all over the world. On-line markets are increasing in their significance, thus cannot be ignored. Japanese market can be advancement
http://en.wikipedia.org/wiki/JYP
www.smtown.com (SM Entertainment)
www.avex.co.jp (Avex Group)
