소개글
바이엘 Bayer 브랜드 이미지에 대한 개선에 대한 자료입니다.
목차
1. Society contribution activity
2. Present a new slogan
3. New Advertisement campaign
4.Conclusion
본문내용
1)company name: Bayer
1863 is founded as the small dye company.
Germany pharmaceutical company.
2) Brand Image
The company present sloganized "Science For A Better Life"
This slogan about building trust or a positive brand image.
Bayer makes with the product is environment-friendly product.
the all productions which produces and environment-friendly
the resources is a company.
negative image
1998, from People's Republic of Congo democratic cooperation country from the world most `Decarburization' mines which are a underground resources popularity dispute warfare frequently, in order supply to receive the materials as well Bayer is getting wider that supports a warfare funds, asserts.
(1) Advertise of Fair Trade
(2) Advertise that if people buy good from
Bayer's, they are helping to prevent
wars in the Third World
(3) subject: a pocket filled with love