분야
pptx2.What is Fast Fashion?
3.What is Art Collaboration?
4.Analysis of Art Collaboration
5.Evaluation and Future Trend
Win-lose
Competition
One correct view
One right answer
Carry our isolated authorities & directions
Reactive
Avoid uncertainty
Fragmentation
Them(=their fault/problem)
To :
Win-win
Cooperation and consensus
Multiple legitimate views
Multiple potential solutions
Solving shared problems, pursuing shared objectives
Proactive and reactive
Acknowledging uncertainty, managing adoptively
Integration across boundaries
Us
1. Create : Nike + Apple(I-Pod)
Nike
-Leading brand in sports goods
Provides shoes for collaboration project
Apple
- Leading brand in electronic goods
Provides I-Pod for collaboration project
Example of two companies in different industries coming together in order to create a new meaningful consumer product experience
Nike + Sports Celebrities
Nike
-Leading brand in sports goods
Provides shoes for collaboration project
Sports Celebrities
- Stars is their respective sports
Implements “star” image into brands
Company that collaborates with stars is able to reflect that star’s image into their brand -> create positive brand image and increases brand awareness
