소개글
볼보 M&A 전략 레포트에 대한 자료입니다.
목차
1.Volvo’s strategy
2.History before M&A
3.History After M&A
4.Current State of affairs in Automobile Industry
5.Volvo’s Strength
6.Weakness of Volvo
7.Volvo’s solution : M&A
8.M&A strategy
9.M&A’s Performance
10.Conclusion
본문내용
Climate Change of automobile market
Ongoing Vehicle Market in its steady growth
Peter Drucker "the industry of industries“
“moving billboards”, “a running diplomat”
The evolution of automobile does not seem to end
Evolutionary crossroads
Automobile industry has grown with low oil price
More investment in production facilities is required
Selection and Concentration
Volvo’s environment
Volvo ranked 23th in the world auto mobile industry
Petty Scale of economy(Annual production : 400,000)
Even though the market is getting matured
Volvo’s strategy
Focus on a market with high growth potential
It founds Trucks and heavy equipments industries in emerging market shows high growth rate
PMI(Post-Merger Integrational)
Even though the M&A is the current new trend,
M&A's success rate is less than 50%.
Failure's reason -> No PMI
Maybe uncertain of M&A's synergy effect
Possibly High Acquisition Premium
But majorly due to no plan for PMI
But Volvo considered……