소개글
[경영학] 유한킴벌리의 녹색경영-기업의 사회적 책임(CSR)을 중심으로(영문)에 대한 자료입니다.
목차
1.Intro.-Do you know Yuhan-Kimberly?
2.The spirit of Yuhan-Kimberly’s founder.
3.Birth of Yuhan-Kimberly..
4.Competiveness of Yuhan Kimberly
5.Yuhan – Kimberly ‘s welfare.
6.Yuhan-Kimberly’s win-win policy
7.What is CSR?
8.The CSR activities of Yuhan-Kimberly
9.The effect that CSR has on Yuhan-Kimberly and its effect on society and companies
10.The Comparative analysis for CSR of Yuhan-Kimberly and CSR of other companies
11.Limitation and supplement for Yuhan-Kimberly’s CSR
12.The future of Yuhan-Kimberly
13.Conclusion
14.Bibliography
본문내용
Mr. Yu il han
: The man of strong conviction.
The former contribution to society of enterprise.
Return the profits of enterprise to the community.
Infantile hygienic goods : Diaper(Huggis), Skin care goods(Green Finger)
Feminine hygienic goods : Hygienic band(White, etc)
Family hygienic goods : Toilet paper(Kleenex, etc)
Yuhan-Kimberly holds an
international symposium
about environment,
lifelong education.
참고문헌
www.kimberly-clark.com
www.yuhan-kimberly.co.kr
Korea Management Association Consulting
-www.kmac.co.kr
정혜원(2004), , 서울 : 거름
신강균(2003), “기업의 사회적 책임활동의 효과에 관한 연구, 유한킴벌리의 KKG 캠페인 20년 활동 사례를 중심으로”, 광고학연구 제14권 5호 시작쪽수 205p. 전체쪽수 17p. 1225-0554 KCI 등재
신강균(2004), “기업캠페인과 브랜드자산 가치와의 상관관계 연구 : 유한킴벌리 사례를 중심으로”, 교수논총 제20호 (2004) pp.56-80 1225-2050
Newspaper “Hankyoreh”, 2009-12-10
-www.hani.co.kr
한겨례 2009/12/10- http://www.hani.co.kr/arti/economy/economy_general/392700.html
Yuhan-Kimberly 2009 Sustainability Summary Report
The book : "The story of Yu il-han" written by Cho young-kwon.
The book : "Understanding Business" written by NICKELS.MCHUGH.MCHUGH.
The book: report of korea's hope "Yu-han Kimberly” written by Hye won Jung
신강균(2000), “기업 PR캠페인이 브랜드 자산가치에 미치는 영향 연구”, 한국광고학보, 2000년 가을 제2-2호
최인철 외(2002), “재인식되는 기업의 사회적 책임”, 삼성경제연구소 연구보고서
www.adic.co.kr
http://rokmoon.com/104728411
산림청(www.foa.go.kr)