소개글
[경영학]넥센 타이어 경영전략(영문)에 대한 자료입니다.
목차
1.Introduction*
2.Nexen’s recent achievements*
3.Missions of Nexen Tire*
4.How Firm is organized?
5.Leadership Style*
6.Types of Control*
7.Balance Sheet*
8.Evaluation of innovative managerial practices*
9.Internal environment*
10.Comparison Hankook Tire vs Nexen Tire
11.External Environments of Nexen
12.Economic Conditions
13.Legal-political Conditions*
본문내용
1) Organization culture
Trust management
Marry parker Follett
Hawthorne effect
eco-friendly management
2) Ethics management
3) Strategy
Differentiation : visit-marketing
System management
- New Factory in Chang Nyung is now under construction
- Good reputation (A/S service)
- Improved R&D (tripled no. of researchers)
- Variety of Strategies
- Suitable economic conditions