한국과 태국의 여성전문 대학생들을 위한 화장품 마케팅 전략 분석(영문)

 1  한국과 태국의 여성전문 대학생들을 위한 화장품 마케팅 전략 분석(영문)-1
 2  한국과 태국의 여성전문 대학생들을 위한 화장품 마케팅 전략 분석(영문)-2
 3  한국과 태국의 여성전문 대학생들을 위한 화장품 마케팅 전략 분석(영문)-3
 4  한국과 태국의 여성전문 대학생들을 위한 화장품 마케팅 전략 분석(영문)-4
 5  한국과 태국의 여성전문 대학생들을 위한 화장품 마케팅 전략 분석(영문)-5
 6  한국과 태국의 여성전문 대학생들을 위한 화장품 마케팅 전략 분석(영문)-6
 7  한국과 태국의 여성전문 대학생들을 위한 화장품 마케팅 전략 분석(영문)-7
 8  한국과 태국의 여성전문 대학생들을 위한 화장품 마케팅 전략 분석(영문)-8
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한국과 태국의 여성전문 대학생들을 위한 화장품 마케팅 전략 분석(영문)에 대한 자료입니다.
목차


1) What is the propensity to consume?

2) The purpose of reports : the necessity of analysis about consumer's propensity

3)The necessity of analyzing the cosmetics market

4) Reason of selecting targets

5)a present condition of cosmetics market





[Customer access strategy of cosmetics company in Thailand for Korean cosmetics market]

[1] The strategy through OEM

[2]the strategy for increasing the brand power

[2]the strategy for increasing the brand power

[Customer access strategy of cosmetics company in Korean for Thailand's cosmetics market]

[1] Access strategy of Korean cosmetics company in Thailand's market

[2] The strategy for attracting the Korean female college students


본문내용
4) Reason of selecting targets

-female college students
By analyzing the propensity to consume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of increasing the customer loyalty. Also, the comparison between two different purchasers in the propensity to consume shows strategies for differentiation of marketing operations toward markets for specific area and the globalization of cosmetics industry. That is, comparison and analysis between the female college students of Korean and Thailand.

5)a present condition of cosmetics market
-The condition of market in Korea
Because of relaxation of regulations like an allowance for foreign cosmetic and complete opening of market, the major brand-name manufacturers have invaded into the Korean market. They are focusing on the overseas marketing. Mainly, they have made efforts of Mapanding their market to the Asian region. I. Ilso means that he ovtandards of consumption in Asian countries has increased. Korean cosmetics have the competitivenessfocusing on tas keality. Especially, In Vietnam, Korean goods are occupied about 60% in their market. Also Korean ones are invaded as an image like fashionable color cosmetics and are recognized as a famous and luxury brand.

-The condition of market in Thailand
In Thailand, the cosmetic shows 10~15% growth per year. This is a product that contributes greatly to the exporting business. Thailand brands and foreign license brands count for approximately 80% and remains are dependent on imports. In the case of cosmetic distribution in Thailand, direct sale takes 55%, and other way to sell them in cosmetic section at department store counts for roughly 37%. Moreover, organic raw materials from thailand is well-known worldwide. That's why their products are famous in Europe. 'THANN' cosmetics are popular as luxurious organic