소개글
[전략경영] Overseas expansion of NCsoft(영문)에 대한 자료입니다.
목차
Online game industry
NC soft
Current situation of market and overseas expansion
Entering North America market
본문내용
Characteristic
Online game
a game played over computer network
Charging system: Stable income
Impossible to copy
Long lifecycle
History
Founded in March, 1997
1998: Launched Lineage
2000: Registered in KOSDAQ
2001: created US subsidiary NC Interactive
2008: Launched Aion in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overseas market
Competitor- NEXON
Major products: The Kingdom of the Wind, crazy arcade, Mabinogi, Maple Story and Kartrider
Profit model: Partly Paying Model
Strength: Brand power, various customer ages, stable overseas sales
Weakness: major product, Casual games, has short lifecycle
User characteristics
More professional approach; core users
Average age is higher than Korea
Payment System
Flat-rate is commonly used
Distribution Structure
Package selling: Retail store
Downloading through online