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분야
pptAnalysis of Organization
Ⅰ. Internal Environment
Ⅱ. External Environment
Newly Targeted Public for the Environmental CSR Programs
Research for the Design of Environmental CSR Programs
Ⅰ. Research Questions
Ⅱ. Research Methods & Results
Introduction of Environmental CSR Programs
Ⅰ. Strategies and tactics
Ⅱ. Schedule and Budget
Evaluation Plan
1. Company’s industrial characters
>> Paper recycling
>> Air pollution
>> Co2 emission
2. Selective, Consistent, and long-term
3. Educational programs for younger generation
>> Elementary school students
Tactic 1-1 Family Day
When? June 5th, the World Environmental Day
Venue? Han River , Nanji Camp or Parks of Seoul(서울숲)
Initiative for the employees
Family time
↑ Family participation = ↑ Environmental mileage
Education to Children
Employee Welfare Benefit
Tactic 1-3 Educate employess with an environmental certificate
What? ‘Make all the employees acquire ‘환경관리지도사’ certificate
Target?
All FedEx Korea employees
Level 3 or higher
Within one year
CorporateSupports
Education costs paid byFedEx Korea
Environmetal Mileage given
Tactic 3-1 CSR through Naver Blogging
What?
Creative idea on reforming parcel boxes
Recycling ideas >>> take a picture and upload
Subscribe to FedEx Korea post >>> Gifticon to 30 people
When?
Parcel box event approx. month
Recycling idea picture throughout the year
Whom?
Naver Power Blogger
Benefit?
Display at the Photo exhibition
30 participatns, Hub pot / top 5 participants, Hinoki bed
