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[경영학] SCM 공급사슬관리 사례-할리 데이비슨 Harley Davidson’s Supply Chain Analysis(영문)에 대한 자료입니다.
목차
1.Introduction
2.Supply Chain in
general motorcycle industry
3.General Overview for
Harley’s strategy
4.Conclusion
본문내용
Forecasts of more growth to come presented additional logistical
challenges to the company, particularly for inbound transportation and
the supply of parts and accessories to dealerships. In order to focus on its
core competency, the company sought a third-party logistics provider.
As a Consequence,
Add speed, visibility and efficiency to the U.S. logistics processes of one of the world’s leading motorcycle manufacturers, to accommodate growth and enhance service for manufacturing facilities and dealerships.
[The Quantity of Product]
Economic of scale
[Response Time]
somewhat tolerance
[The variety of Product needed]
Somewhat want to variable
[The service level required]
Somewhat it needs a certain level of repairing service
[The Price of The product]
It depends on what model customer want to buy
[The Desire rate of innovation]
They might want to participate voluntarily in order to improve and customize partly his or her motorcycle
Internet-based supply chain management strategy is called SiL’K
‘Supply Information Link’
Using the SiL’K, employees access supplier catalogs and process orders at their workstation.
The system also fosters greater interaction with suppliers, including collaborative scheduling and demand planning.
Suppliers using the portal see Harley’s picture of the retail demand for motorcycles and schedule, thus giving suppliers information to determine their ability to meet deadlines.
The Web design and the E-commerce technique to ship the products to the end users.
Adjusting RFID: Automatically displayed manufacturing instructions for employees at each stage of the assembly process.