소개글
[경영학] 애플의 경영전략(영문)에 대한 자료입니다.
목차
1.CEO
2.Industry
3.5Forces
4.C&C
5.SWOT
6.So?
본문내용
In 1976, Apple Ⅰ produced
inIn 2001 iPod
produced. In 2007 the first iPhone model introduced.
In 2010, iPad introdcued
In 1977, Apple Ⅱ Sold in the market
- More memory
- Easier startup system
In September 1980, Apple Ⅲ was born
In 1983, Challenge IBM in the business market with the Lisa computer
In 1984, Macintosh brought many changes to the computers
Definition of Wireless industry
Companies with an ability to transfer information over a distance without any additional electrical conductor or wires are considered to be in a wireless industry.
Players in the market
Mobile-network operators
Operating-systems company
Device makers
Current industry status
Apple is the leader. But companies like MS, Google are trying
hard to catch up and outperform Apple.