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[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-3

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-4

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-5

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-6

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-7

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-8

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-9

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-10

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-11

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-12

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-13

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-14

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-15

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-16

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-17

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-18

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-19

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)-20

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레포트 > 경제경영계열
2010.12.14
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소개글

[국제경영] 해외 명품 쇼핑몰 위즈위드 WIZWID 마케팅 전략(영문)에 대한 자료입니다.

1. The Beginnings
1.1. WizWid: Business models
1.1.1. The WIZ Address model
1.1.2. The WIZ Shop model
1.2 Segmentation

2. WizWid's strong points
2.1 The Competitive Grow System
2.1.1. Global Based Value Chain
2.2 High Purchasing Powers
2.3. Strategies Against Competitors
2.3.1 Cheap Price
2.3.2. Brand Loyalty: First-mover Advantages

3. WizWid and Online shopping
3.1. Online Shopping Advantages
3.2. Online Shopping Concerns

4. WizWid as an Agent in International Commerce Industry
4.1. Variance Factors from Sales and Net Profit
4.2. Operating Profit and Exchange Rate
4.3. The effect and adequate measures of high exchange rate
4.4. Comparison ‘WizWid’ to its competitor ‘njoyNY’

5. Conclusion

References:

본문내용

2.3. Strategies Against Competitors
2.3.1 Cheap Price
The distribution system between Korea and America is very different. The price with same goods in America is cheaper than in Korea. Especially season sail has the cost cut about 60~70% WizWid buys mass quantity of goods and prepares for shortage of products. It can cut their selling price very much.

2.3.2. Brand Loyalty: First-mover Advantages
WizWid greatly emphasizes on first mover advantage the most. As the competitors don’t have their own special strong point, the first mover advantage is the most special merit.

Note: Korean click 2007. 6

They are based on successfully developed its brands as a first-mover focusing on No.1 the first online shopping mall in Korea. People recognize WizWid as the most luxurious and trustful online shopping mall by the first mover advantages. This graph represents over 80% of total visit is direct visit. It presents many customers believe WizWid’s brand image under first mover advantage recognition.

3. WizWid and Online shopping
In so far, the background information on which WizWid was created and detailed data about its segmentation, targeting, and pricing were explained. Now let us draw the attention to more specific aspects of WizWid and especially to the positive and negative sides it faces because of its business characteristics.
As mentioned earlier, WizWid is an importing agency as well as an online shopping mall where the imported (as well as domestic) products are sold to customers. In this section, the focus is on the online shopping aspect of WizWid and how well it has or has not been utilizing the merits and coping with the demerits of such industry.
Online shopping is a kind of subcategory of electronic commerce (or e-commerce) which in turn is a subcategory of electronic business (or e-business). E-business is defined as the “utilization of information and communication technologies in support of all the activities of business.” E-business enables firms to bond their internal and external activities more effectively and flexibly and to be closer to suppliers and customers. It expands its process across the entire value chain: “It includes

참고문헌

1. "WizWid." WizWid - Global Shopping Master. Ed. WizWid. Web. 09 Dec. 2009. .

2. "WizWid global expansion." E-today. E-today. Web. 09 Dec. 2009. .

3. http://en.wikipedia.org/wiki/E-business
4. http://en.wikipedia.org/wiki/Online_shopping
5. http://olv.moazine.com/tviewer 해외 명품 쇼핑을 쉽게!’위즈위드’
6. http://www.e-today.co.kr/news/section/newsview.php?TM=news&SM=0101&idxno=161687
7. 한국거래소 www.krx.co.kr
8. http://www.economysegye.com/articles/view.html?aid=20081220000491&cid=7111020000000

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