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분야
hwpⅠ. Introuduction
1.1 Definition of FDI
1.2 Two Types of FDI
Ⅱ. Case Study
2.1 Posco
2.2 Samsung LCD
Ⅲ. Korea's outbound FDI
․Global Steel Industry
In 2004, Rapid demand growth in China (80% of the total increase ) caused new problems which are raw material shortage and bigger demand fluctuations. World demand for steel : will increase by 3.4%/year ('04'10) particularly in Asia.
․Mega Trends in Steel Industry
Consolidation became a trend in Steel Industry. For example, Arcelor, JFE, Nippon increased capacity by M&A.
Also, the sources of competitiveness of steel industry changes from economy of scale and efficiency securing customers in Japan and Korea to Customer Satisfaction stable Raw Materials Advanced New Technology in BRICs and South Africa.
3) Posco Global Strategy
① Investment in Raw Materials : To get stable raw materials, Posco invests in Australia, Brazil, Canada, and South Africa.
② Investment in Steel Business : To be a leader in Asian markets, POSCO invested in emerging Asian markets by setting up green-field steel plants.
③ Security of Technology by M&A : To exchange technical sources, POSCO and Nippon Steel Corporation in Japan agreed on M&A.
