[경영정보론] 구글 스마트폰 넥서스 한국시장 진출 전략(영문)

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레포트 > 경제경영계열
2010.12.21
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[경영정보론] 구글 스마트폰 넥서스 한국시장 진출 전략(영문)

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[경영정보론] 구글 스마트폰 넥서스 한국시장 진출 전략(영문)에 대한 자료입니다.

Section I. Summary.
Section II. Google’s History.
Section III. About Nexus One.
III-I. What the Nexus One is.
III-II. What it is used for.
III-III. How the product works.
III-IV. What you can do with Nexus One.
Section IV. Nexus one's Competitive Advantage.
IV-I. Hardware perspective.
IV-II. Software perspective.
IV-III. Nexus one's feature of distribution channels.
IV-IV. Nexus one's potential prospect.
Section V. Success in Korea.
V-I. How to open Nexus one in Korea.
V-II. Entry barrier.
V-III. Google services in Korea.
V-IV. Conclusion.

본문내용

III-III. How the product works.

In case of Nexus one, it's not purchasable in the outdoor market. It should be purchased through the internet along with the activation process. It looks just as simple as the I-phone. the gray button on the bottom's a track-ball which can be used as a mouse not only by touching the screen Nexus one also could be used by rolling the ball. Free stamp's on the phone is offered when purchasing a Nexus one. (Only English and Number, No refund, Change). It also offers 4G SD memory card, which supports up to 32G. It‘s adapted with fast mobile processor called snap dragon (1GHz). A. M. O. L. E. D touch screen, 5mega pixel camera with a flash light, Wi-Fi, Bluetooth, A-GPS, Digital Compass, Acceleration sensor, also noise canceling mic.
Iphone use LCD Nexus one use OLED
iphone's color seems smoother than the Nexus one OLED screen is brighter
show faster reaction
high resolution
Nexus one provides their customers with a Android robot pouch. Nexus one with its Android stability, it can operate up to 8 web browsers at a time which I-phone cannot. Nexus one has Voice featured Keyboard which allows their users to write, send message without ever touching the screen. I-phone's got faster internet speed than Nexus one, but original I-phone doesn't support multi-tasking. (Possible when hacked) Nexus one's got better camera than the I-phone (Focusing speed, Capturing speed, and pixel) Nexus ones currently the most optimized phone with Android O/S. Nexus one has better screen visibility, and battery usage. Nexus one has better original CPU features but I-phone's got better 3D acceleration. Android O/S which allows their user to edit and use without any wages, but I-phone's O/S support up to 8 web browsers. Nexus one's also cheaper. And also when you hear of I-phone it feels old and out of date.

III-IV. What you can do with Nexus One.

1. Google Map : Nexus One has a Google Map application so users can use it as a basic map and it can be a navigation because Nexus one make use of satellites so it can guide drivers to their proper destination. Nexus one support a quite interesting feature, voice recognition. You don't have to type your destination. You just speak and then, it will find you destination automatically. Its navigation system is user friendly. For example, thanks to satellite system, it can find heavy traffic area and find alternative routes very fast.
2. Gmail: Google developed the Nexus one. So Nexus One share features of Google. For example, Nexus One is compatible with Google Mail (Gmail). As a result, users don't have to carry heavy laptop computers to send and receive e-mails.
3. Browsers: People tend to use a smart phone to browse internet. People who use i-Phone, they browse the Internet through Safari, Apple's own Internet Browser and Nexus One use Google search engine. Therefore, users can use Google's powerful search engine anytime and anywhere.
4. YouTube: Nexus One also has YouTube application. Though, users can't upload videos with the phone but they can watch every video on YouTube. It also supports voice recognition system.
5. Search function: Nexus one's search system is very comfortable. There is a quick search bar on the upper side of screen. Users can use it as a web search bar and also the bar can seek the 'inside' information of Nexus one such as phone numbers. Furthermore, it can search weather forecast and places like restaurants, too.

Section IV. Nexus one's Competitive Advantage.
IV-I. Hardware perspective.

First, Nexus-One's size and weight is lighter than iPhone slightly. And Nexus One's display is considered better than iPhone’s. But iPhone has multi-touch screen that Nexus One doesn't have and iPhone praised highly on its design too. More concrete difference is summarized as followed.
Distinction Nexus One iPhone
Size 119mmX 59,8m X 11.5mm 115.5 mm X 62.1 mm X 12.3 mm
Display 3.7 inch AMOLED 3.5 inch
Picture 5.0 megapixel 3.0 megapixel
Processor 1GHz 600MHz

#한국시장 #넥서스 #스마트 #경영정보론 #스마트폰

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