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레포트 > 경제경영계열

[호텔경영] 카지노 & 게임 사업 기획 및 마케팅 전략(영문)

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레포트 > 경제경영계열
2010.12.28
20페이지 / docx
2,100원
63원 (구매자료 3% 적립)

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[호텔경영] 카지노 & 게임 사업 기획 및 마케팅 전략(영문)

[해양관광경영] 부산지역 카지노업체의 비교 분석과 대한민국 카지노 산업의 발전 방향(파라다이스호텔 부산 카지노와 세븐럭카지노 부산 롯데호텔점 비교를 중심으로)

[경영학] 부산지역 카지노업체의 비교 분석과 대한민국 카지노 산업의 발전 방향

[카지노사업론] 트럼프호텔분석

[호텔경영전략] 외국인 대상 카지노호텔-파라다이스, 세븐럭 카지노(GKL) 마케팅 전략

[경영] 라스베가스 카지노 리조트와 우리나라 카지노산업

[광광경영] 외국카지노 산업의 활성화

[카지노산업] 한국 카지노 산업의 현황과 발전방안

[문화경제학] CASINO 산업(카지노산업)

[리조트경영] 외국인 전용 카지노 활성방안 -일본인 관광객을 중심으로

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[호텔경영] 카지노 & 게임 사업 기획 및 마케팅 전략(영문)에 대한 자료입니다.

I. Access to business site
II. Potetntial Market Size
III. Purchasing Power
IV. Number of competitive business
V. Marketing Strategy
VI. Volume of Sales
VII. Rules and Regulation
VIII. Fellaxea Casino Organization Structure
IX. E-CRM
X. Advertising Strategy

본문내용

A. Domestic
Seoul & Gyeong gi-do residents- song-do area is easy to access from seoul or gyeong gi area compared with gang won do which is located in ‘강원랜드’ Song do area will have more transportation with developing this city.
B. Foreign
i. Tourists - Our potential customers are foreign tourist who from whole over the world, not only southeast Asia , China, Japan tourists. and other potential customers are resident of song-do area, and VIP customers from china and so on. Song- do area is located nearby in-cheon international airport, so tourist can visit song-do area easily. So we expect many tourists will visit our casino.
ii. International businessmen- song-do area has international business center, so if some convention, conference hold in song-do, so many business man will visit song-do.
iii. VIP high rollers from china - we will attract rich customers who from china because of near location from china and airport, they can easily approach in our casino. So they can play game during weekend, even though they don’t have much time to stay.

3. niche market
A. Residents of song-do area
Many apartments are constructed in song-do. So residents can enjoy their spare time with their fiends, family. Because nearby our casino, many restaurants and shops will be located and we will make play ground for children in our casino.
B. University students
Song-do will has several university like연세 university, 인천university, and other several global university campus. So students of university can be potential customers also. And we will hold field trip to student whose major is related with tourism. It will be a good marketing also, and we can get extra income through field trip activity.

So, our main purchasing power in aspect of income resource is VIP high rollers from china and businessman. And, unlike other casino, University students, Residents of song-do area will be a niche market. And tourists will be a good marketing target for introduce our casino to other country people.

IV. The number of competitive business.
Our casino is not only for playing game. We will construct several other building for rent. In that building, many restaurants, café, shops will be located and we will also make small park.

Like this pictures, our casino atmosphere is bright and people can enjoy with their family, friends unlike existing other casinos in Korea. Almost of Korean may be never had thought about casino as a family space. But, In Las Vegas, people enjoy their spare time with family, not only concentrate on playing gambling. So We want to change Korean’s social perception about casino.
In other words, our casino is complex recreation space. In Korea, there are no competitive business. Because this is first place where people can not only visit casino but also use other facilities. Our competitive business will be Macao in china or Las Vegas In USA. Because, they are also complex recreational space not only for casino.

V. Marketing Sales Strategy
Casino marketing activities vary by target market. For example, only premium players would receive a discount on their gaming loss. To the contrary, any player would be permitted to participate in promotion. Activities can also vary by game type, with slot players receiving offers that are different from those received by table game players.

1. Slot Clubs
Slot clubs allow management to identify and value players. Some awards are based on the amount of money wagered and some are based on the casino’s theoretical win. The evolution of slot clubs is reviewed along with benefit structure, membership structure, limitations, and much more.

 Club Fellaxea Casino Reward Program
Join Club Fellaxea today and be part of Club Fellaxea best player's club. Membership is free and easy! Club Fellaxea, our exclusive Fellaxea casino rewards club, Comp Yourself. Earn valuable comp dollars and Fellaxea casino rewards when customers use membership card to play slots and table games.

The Comp Yourself program is quick, easy and free. No more waiting in line to redeem comps or access customers’ account. Now customers can redeem your Club Fellaxea comp dollars by using Club Fellaxea membership card just like a debit card at restaurants, bars & lounges, retail outlets. The tiered membership levels in Club Fellaxea rewards club offer members the opportunity to receive special offers and benefits based on their level of play.

#호텔경영 #마케팅 #사업 #게임 #카지노

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