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[마케팅] 보잉787 마케팅 전략(영문)에 대한 자료입니다.
목차
01. What is the Boeing’s Dream
General Information of Boeing
- What’s the Dreamliner?
02. Boeing’s Strategy
Boeing VS Airbus
- Background: SWOT Analysis
03. Features of the Dreamliner
Revolutionary 787
- What Customer Benefits?
04. Differ From The Buying Process
B2B Process Differ From
The B2C Process
05. Our Solution
Marketing Recommendations
for Resolve the Problems
Weakness
- Delay of delivery
- Increase of supply-chain complexity
- Financial challenges(Cash shortfall, Stock
performance)
Threat
- Strong competition
- Regulations : Environment, Anti-Trust
- Other Mode of Transport
- Macro-economic situation
본문내용
Boeing in Brief
- World's leading aerospace company and the largest manufacturer of
commercial jetliners and military aircraft combined
- Has a long tradition of aerospace leadership and innovation
- Continues to expand its product line and services to meet emerging
customer needs
What Boeing Do today
- Design, assemble and support commercial jetliners,
defense systems and launch vehicles
- Develop advanced systems and technology to meet
future customer needs
- Provide financing solutions focused on customer
Responding to the overwhelming preference
of airlines around the world, Boeing
Commercial Airplanes' new airplane is the
Boeing 787 Dreamliner, a super-efficient
airplane.
Strength - High expertise in aviation technologies
- Branding power (Global Brand)
- Large Network of Airlines, Suppliers
and Government
Opportunity
- Increase of Low Cost Airlines
- Geographical expansion (Point to Point)
- “Open-sky” policy, open access to
other countries
They are starting to see
behind the barcode
- They are concerned about environment, social responsibility, ethical consumerism