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분야
pptx[Domestic Fashion Trade Publication]
[Korean magazine's entrance into foreign market]
1.Overseas expansion of Korean magazine
2. Current situation of Korean Fashion Publishing in Global market
3. Marketing Strategy of Korean Fashion magazine
88% consider Fashionbiz as THE MOST IMPORTANT business publication
For 74%, Fashionbiz provides the BEST COVERAGE of news & trends
74% make copies or cut out ads & articles to circulate
82% pass Fashionbiz on to their co-workers
48% save all or part of their Fashionbiz issue for future reference
60% use Fashionbiz as a source of new vendors
71% get ideas or make decisions based on information in Fashionbiz
Magazines for Young people : Ceci, Vogue girl, Elle girl, Nylon, Dazed & confused
Overseas expansion of Korean magazine
CECI CHINA
Publishing first issue in Korea in 1994
Launching CECI CHINA in 2008
Catchphrase : ‘FROM KOREA TO ASIA’
- Becoming popular in China market
- Delivering Korean fashion and
beauty and Korean stars
- Leaping to Asian Trend magazine
