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레포트 > 경제경영계열

[국제경영론] 한국타이어 국제경영사례

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레포트 > 경제경영계열
2004.08.28
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[국제경영론] 한국타이어 국제경영사례에 대한 자료입니다.

Ⅰ. Brief Introduction of Hungary

Ⅱ. Hungarian Market Analysis
1. Hungarian Tire Market
2. Tire Producers in Hungary
3. Entry of Major Tire Companies into Hungary

Ⅲ. Advantages of Entry into Hungary
1. The Benefits of the Tax System
2. Political Stability Statuses and Economic Statuses of Hungary
3. Good Conditions of Labor Market
4. The Importance of Geographical Fit
5. Benefits of Becoming a Member of EU

Ⅳ. Entry Strategy
1. Establishing Korean Company Distribution Network
2. Increasing Brand Identity
3. Quality Based Products at Competitive Price

Ⅴ. Appendix
1. References
2. Schedule of Team Project
3. Tire Market Share in the World
4. Tariff of Tire Products in Hungary

본문내용

Ⅲ. Advantages of Entry into Hungary
1. The Benefits of a Tax System
The corporate tax rate in Hungary (about 18%) is one of the lowest one in Europe. Moreover, according to the entry of Hungary to European Union on May 2004, Hungary wants to strengthen the competitiveness against other Eastern European countries, so it will lower the corporate tax by 2% in the next year. If this happens, the corporate tax will be the second lowest one in European Union. Also, local tax imposed on the net sale will be decreased by 25%. These tax reductions will lessen the burden of tire manufacturers. Besides the reductions, the new registration tax on cars, which will be imposed according to the type of engine, model and the level of environment pollution, will increase the demand of new cars. It will increase the demand of tires in Hungary. Also, there are about 150 duty free zones in Hungary; so many companies that are in manufacturing and distribution business are located in this zone. The biggest advantage is companies in this zone can import manufacturing machinery and equipments without paying tariffs, so it could be a good factor for manufacturers.

2. Political Stability Statuses and Economic Statuses in Hungary
In politics, successive governments have been very stable. As a result, the stability of politics in Hungary is assessed as the best one out of 4 countries in Central Europe by Wall Street Journal.

#of #the #in #Hungary #and #to #is #Tire #will #are

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