소개글
[광고학개론] 국내 버거킹 광고 전략 스토리보드 제안서(영문)에 대한 자료입니다.
목차
1. Creative Brief
2.TV commercial
3.Application
본문내용
1 Year TV Commercial Plan
Spring – At Steve Job’s Presentation
Summer – The new member of DJ DOC
Fall – HyeJa Kim’s Cooking Class
Winter – Poor Santa Claus
#9
A bewildered expression of Steve Job's is shown and the camera zooms out to show the Burger King sitting down with his legs open. The PPT is changed to a Burger King logo.
#10
But then a loud outcry is made by the crowd. The camera shows the stage and the crowd, everybody is standing and clapping.
K : (Stops after noticing the silence, then timidly says) Hahahaha, Hello? (Peaks at Steve Jobs)
SJ : (Absured expression)
K : (Looks at the roaring crowd, his face become playful. He looks at Steve jobs and laughs)
1. BRAND RECOGNITION
-Lower brand-recognition than McDonald’s and Lotteria
Get high brand recognition by large scale campaign
2. ACCESSIBILITY(Physical/Psychological)
-People understand that whopper is high quality burger (according to survey), but there are many people never have had whopper.
- Less number of branches.