분야
pptxIntroduction
Environmental Analysis
Marketing Strategy
Marketing Mix Decision
Consumer Response & Conclusion
Recommendation
Reference
cosmetics and personal care products
Expending into China, France, and the US
In 2009, Sales 1,769 billion
Revenue 300.6 billion won.
Oriental ingredient cosmetics
Sales ranking No.1 in Department store
Suppliers
100% domestic plant extract
Contract with ingenious grower to supply resources
New entrants
High barrier to entry
Stable market share in the market
Industry competitor
Exist imported prestige product such as
&
Oriental product such as
Buyers
High perception by domestic customers
Growth in the number of Asian prospective buyer
Substitutes
Growing interest in medical care of women
Natural therapy
- 한국형 마케팅 성공사례 Vol.6, KMA마케팅위원회
- 마케팅 차갑게 기획하고 뜨겁게 실행하라, SERI마사모포럼
- 한방 생활용품 시장, 쑥쑥 큰다
http://news.joins.com/article/aid/2010/09/29/4023861.html?cloc=olink|article|default
- 한방화장품, 쑥쑥
http://www.munhwa.com/news/view.html?no=2008050901031424037002
- 아모레, LG생건 중국시장 본격공략
http://www.bosa.co.kr/umap/sub.asp?news_pk=158005
- 화장품 한류, 올해 수출 4억 달러 넘을 듯
http://news.mk.co.kr/se/view.php?year=2010&no=483065&sID=507
‘설화수’, 뉴요커를 유혹하다
http://news.donga.com/3//20100702/29555232/1
http://blog.naver.com/kkyy20455?Redirect=Log&logNo=96416219
http://blog.naver.com/waterfall20?Redirect=Log&logNo=10016935667
