분야
hwpⅠ. About Ikea
1. Topic selection and research purposes
2. Introduction
3. IKEA vision and business idea
4. Ikea history
Ⅱ. Environmental Analysis
1. IKEA's global market share
2. IKEA background
3. Business Environment Analysis
4. IKEA analysis
Ⅲ. The point
1. SWOT analysis
2. STP Analysis
3. Marketing Mix (4P)
4. Ikea's strategy
Ⅳ. Conclusion
1. Conclusions and Implications
2. Think Us
* Swedish heritage
Ikea Swedish origins
It's no accident that the IKEA logo is blue and yellow. These are the colors of the Swedish flag. In Sweden, nature and the home both play a big part in people's lives. In fact, one of the best ways to describe the Swedish home furnishing style is to describe nature - full of light and fresh air, yet restrained and unpretentious.
Swedish lifestyle
Many people associate Sweden with a fresh, healthy way of life. This Swedish lifestyle isreflected in the IKEA product range. The freshness of the open air is reflected in the colors and materials used and the sense of space they create: blond woods, natural textiles and untreated surfaces. In a country that is cold and dark for much of the year, these light, bright living spaces create the sensation of summer sunshine indoors all year round.
Historical influences
In the late 1800s, the artists Carl and Karin Larsson combined classical influences with warmer Swedish folk styles. They created a model of Swedish home furnishing design that today enjoys worldwide renown. In the 1950s the styles of modernism and functionalism were developing at the same time as Sweden was establishing a society founded on social equality. The IKEA product range - modern but not trendy, functional yet attractive, people-focused and child-friendly - carries on these Swedish home furnishing traditions.
이케아(스웨덴 가구왕국의 상상초월 성공 스토리) - 뤼디거 융블루트, 배인섭 역, 미래의창, 2006
IKEA의 디자인 경영사례 연구 - 신용준, 홍익대학교 일반대학원, 2005
이케아의 형성과정과 디자인 전략에 대한 연구 - 이융상, 서원대학교 예술문화연구소, 2003
KEA의 성공배경과 디자인특성에 관한 연구 - 양영완, 한국가구학회지 제13권 제3호, 2002
이케아의 인테리어 시장성공전략 연구 - 강은정, 홍익대학교 국제디자인 대학원
이케아의 한국시장 진출에 따른 전략젹 대응 방안 연구 - 브랜드 디자인학 연구 제8호
www.bestikea.co.kr
www.naver.com
www.google.com
www.ikea.com (global site)
www.ikea-group.ikea.com/corporate
www.interbrand.com
www.businessweek.com
www.seri.org
www.tomsville.com
www.walmart.com
