분야
docxⅠ. Summarize the case
1. Introduction ACC
2. The Electrical Connector Industry in the Early 1990s
3. Profile of DJC Corporation
4. The Kawasaki Plant
5. Profile of American Connector Company
6. The Sunnyvale Plant
7. The Options
Ⅱ. Study Question
1. Study Question 1
1) How serious is the threat of DJC to ACC?
2) How big are the cost differences between DJC's plant and ACC's Sunnyvale plant?
3) What accounts for these differences?
How much of the differences is inherent in the way each of the two companies compete?
How much is due strictly to differences in the efficiency of the operations?
4) What should ACC's management at the Sunnyvale plant do?
2. Study Question 2
Ⅱ. Study Question
1 . How serious is the threat of DJC to American Connector Company?
DJC kept a close interrelation with major retailers in Japan, this formed entry barriers. They gave attention to their customers’ needs in reproduce Americans’ goods. Japanese are famous for theirs meticulous. DJC occupied uniquely their market deal with Japanese. This means if they go into America, they can make goods which satisfied American’s expectation.
And DJC’s big strength is their products process. They set their forth ‘High quality, Low cost’. Process Automation have huge power to make products. Due to this system, DJC reduce the numbers of labors. Therefore, DJC invest this saved cost to technical development or quality development.
Consequently, it can be ‘High quality, Low cost’.
Also, they use small warehouse because their raw materials inventory. This can nurse resources.
Unlike ACC, DJC manufactures casting machine firsthand. Therefore, they save cost to development of skills.
If DJC go into America with this way, it will be big threat to ACC.
2. How big are the cost differences between DJC’s plant and American Connector’s Sunnyvale plant? Consider both DJC’s performance in Kawasaki and its potential in the United States.
Compare the prices of the two companies plan to connect before the overall market trend is to know about. Connect market demand has increased since 1970. But come the late 1980s, demand declined. In 1990, the number of suppliers declined because of competition are expected.DJC and ACC are Annual sales of 500 million to 800 million U.S. dollars in the market is the second-tier.
2-1. DJC's Kawasaki plant and ACC's Sunnyvale plant looked compared to the difference.
Kawasaki factory assembly line to produce 200 per minute. But the Sunnyvale factory to produce 500 per minute. Kawasaki want to continue to maintain the line for the production process than the maximum speed.
There are differences in production facilities. Kawasaki factory production equipment is $ 29,400 per year. While the factory's production facilities in Sunnyvale, it costs 40,000 per year.
