소개글
[마케팅전략] 코메디 듀오 유브이 UV 마케팅(영문)에 대한 자료입니다.
목차
목 차
APPENDICES
증거자료
SURVEY (1)
Popularity of UV
SURVEY (2)
FUTURE OF UV
본문내용
UV's core competence is their ability to make the public laugh. And all activities as a group of UV are their end products. They always try to make funny performances and lyrics to fully utilize their core competence. But, this cannot perfectly express their characteristics as a musician. Composed all by Muzie who had been active in the underground as a singer-song writer for 10 years and written by yoo, their outcomes prove that they have a musical talent enough. It has the audience think that UV is much better than idol groups and other singers with similar concepts like Myung-Soo Park, called definitely differentiation.
Contents released by UV are mostly free because their goal is not mainly earning profits from selling CDs. Their products recorded the most downloaded music illegally in P2P. UV is proud of this circumstance, and even advertises it as their feature. They can earn income just from awareness of the public because of the attribute as an entertainer. It is possible to watch every music video they produced on the Youtube or other websites because it is made suitable for Internet. If bought on streaming site like i-tunes, it is equally 500 won for one title.¬
Duo UV, consisting of U and Muzie, started with their online activities. They released their 1st and 2nd album just on internet because that UV’s songs were aired on TV was rejected by Korea Communication Committee, so their distribution was only the internet at the first time. However after