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[외식경영] 제네랄밀스 General Mills 마케팅전략(영문)에 대한 자료입니다.
목차
1 Profile
2 Positioning statement
3 Industry classification
4 Business overview
5 Core product
6 Related services
7 Target market
8 Whole market of processed food industry in America
9 Growth of General mills
10 Corporate Social Responsibility
11 Comparison between General mills and Other companies
12 Competitors of General mills
본문내용
* Type : Public
* Industry : Food Processing
* Founded : Minneapolis, Minnesota (1886)
* Headquarters : Golden Valley, Minnesota, U.S.
* NAICS : 311 Food Manufacturing
Whole market of processed food industry in America.
Growth of General mills.
Corporate Social Responsibility.
Comparison between General mills and Other companies.
Competitors of General mills.
Accounted for approximately 10% of all manufacturing shipments (by value)
One of the largest manufacturing sectors in the US
The processed food industry grew by "over 10% between 1998-2004