![[의료사회학] Health Communication(헬스커뮤니케이션)-1](http://images.happyhaksul.com/thumb/502/501310-0001.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-2](http://images.happyhaksul.com/thumb/502/501310-0002.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-3](http://images.happyhaksul.com/thumb/502/501310-0003.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-4](http://images.happyhaksul.com/thumb/502/501310-0004.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-5](http://images.happyhaksul.com/thumb/502/501310-0005.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-6](http://images.happyhaksul.com/thumb/502/501310-0006.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-7](http://images.happyhaksul.com/thumb/502/501310-0007.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-8](http://images.happyhaksul.com/thumb/502/501310-0008.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-9](http://images.happyhaksul.com/thumb/502/501310-0009.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-10](http://images.happyhaksul.com/thumb/502/501310-0010.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-11](http://images.happyhaksul.com/thumb/502/501310-0011.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-12](http://images.happyhaksul.com/thumb/502/501310-0012.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-13](http://images.happyhaksul.com/thumb/502/501310-0013.gif)
![[의료사회학] Health Communication(헬스커뮤니케이션)-14](http://images.happyhaksul.com/thumb/502/501310-0014.gif)
분야
docx1. Preface
1.1. Definition of Health Communication
1.2. The Functions of Health Communication
1.3. The Scope of Health Communication
2. Health Communication in Korea
3. Health communication in developed countries
3.1. Government efforts : Yearly issuance of 'Pinkbook', a health communication guide
3.2. Change in perception through campaigns
3.3. PR of private corporations
3.4. Academically systemized health communication: NYU case
3.5. Health communication through the web
4. The direction for the future of Korean health communication
4.1. Academic dimension
4.1.1. Invigoration of health communication research: Need to increase volume of research
4.1.2. Training professionals: Establishment of health communication courses in universities and continuous reeducation
4.2. Activating PR of private corporations and promoting development of health communication related web
5. Conclusion
This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of our communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease.
The purpose of this revision is to update communication planning guidelines to account for the advances in knowledge and technology that have occurred during the past decade. NCI solicited ideas and information from various health communication program planners and experts. It will help new health communication programs start soundly and mature programs work even better.
Also known as "the pink book," it's a great resource for anyone with an interest in health communication to get another perspective on how campaigns can be built and evaluated. The book covers everything from planning and strategy development, to pretesting materials, to implementing the campaign, to evaluation. It's a great overview of the health communication campaign process from start to finish, definitely a useful resource for teachers and students with interests in this area.
3.2. Change in perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen the solidatry between the HIV/AIDS infected and the non infected. The message was delivered through newspapers, magazines, TV, radio and other sources of media and its goal was to correct wrongful knowledge people had about AIDS. It went as far to even send a AIDS related pamphlet to every household. In case of the posters the Swiss health authorities released, strong images to hold people's attention was posted up to deliver the messages. In addition, websites to watch AIDS campaigns or commercials, surveys in which to test oneself helped people gain correct knowledge on AIDS.
During the years 1987 to 1998, the campaign caused the condom usage rate from 8 to 50 percent among those of 17 to 30 years of age, and 22 to 35 in the case of 31 to 45 ye
노노 코코란 편, 정의절, 이희복 역. (2009) 『헬스커뮤니케이션-이론과 전략』 ,한울아카데미
박동진, 정의철 (2009).
박성철, 최진명, 오상화, (2008).
이병관, (2009). , 헬스커뮤니케이션연구 창간호
테레사 톰슨, 얼리샤 도르시, 캐서린 밀러 편. 이병관, 백혜진 역 (2010). 『헬스 커뮤니케이션』, 커뮤니케이션북스
Wikidepia, http://en.wikipedia.org/wiki/Health_communication
Philip mosley, 1988,
Macy Intiative on Health Communication Division of Primary Care NYU School of Medicine, http://nyumacy.med.edu/curriculum/model/m02.html
