분야
pptxIntroduction
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
2. What are good metrics for measuring
marketing productivity
3. How marketers can assess their return on
investment of marketing expenditures
4. How companies can more accurately
measure and forecast demand
1. Huge investment in
design development
2. Research centers
in 9 overseas
branches
Marketing research definition :
“The systematic design, collection,
analysis, and reporting of data and
findings relevant to a specific marketing
situation facing the company.”
