Sensory Marketing(감각마케팅)

 1  Sensory Marketing(감각마케팅)-1
 2  Sensory Marketing(감각마케팅)-2
 3  Sensory Marketing(감각마케팅)-3
 4  Sensory Marketing(감각마케팅)-4
 5  Sensory Marketing(감각마케팅)-5
 6  Sensory Marketing(감각마케팅)-6
 7  Sensory Marketing(감각마케팅)-7
 8  Sensory Marketing(감각마케팅)-8
 9  Sensory Marketing(감각마케팅)-9
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Sensory Marketing(감각마케팅)에 대한 자료입니다.
목차
Ⅰ. Introduction



Ⅱ. 5 Sense

Ⅱ-1) Sense of SEE
- Character Marketing
- Color Marketing
Ⅱ-2) Sense of SMELL
- Olfactive marketing
Ⅱ-3) Sense of SOUND
- Sound Marketing
Ⅱ-4) Sense of TASTE
- Gustative Marketing
Ⅱ-5) Sense of TOUCH
- Tactile Marketing

Ⅲ. Pros and Cons


Ⅳ. Conclusion

본문내용
Ⅱ-3) Sound

 Sound Marketing

Sound marketing is also viewed as a leader of the emotional marketing along with color, and scent marketing. It based on character which varies feelings and moves people's heart depending on melody or rhythm.
This is example of sound marketing. In case of store selling the wine, expensive wines are more sold out when they used classic music. Other case of restaurants, meal time is longer and orders of beverage more increase when using music of slow tempo. Like fast-food restaurants, they use music of fast tempo because this music help people to chew food quickly so they can finish meal time quickly. This can be understood in the same context.
Sound marketing is useful for effective ways of marketing, but it didn't have many researches. And existing state of researches treated only effect which influenced purchase or consumer information-processing.


ex) Rolli pop mobile phone

This advertisement is 30 seconds short ads. But There are words 'Rolli", over 20 times. It repeats word, 'Rollipop' of product name so people can remember easily its name, and distinctive melody cause tremendous popularity about 'Rollipop cell phone'. Like this, sound or