소개글
아이스테이션, Z3D 태블릿 PC(Tablet PC) 광고사례에 대한 자료입니다.
목차
1What is Tablet PC ?
2.A.fter introduction of tablet PC……
3.Market Forecasting of Mobile Stuff
4.Competitor Analysis
5.I Pad
6.Galaxy Tab
7.Comparison & Analysis of performance
8.The company, i-station
9.What is Z3D ?
10.SWOT Analysis
11.Utilizing 3D in real world
12.LEGO Digital Box
본문내용
Strengths
1. Visual technology by PMP business
2. first introduction of 3D technology in tablet PC
3. positioning as educational tablet PC.
4. lower price compared to competitior’s.
Weaknesses
1. poor distribution power
2. week brand name compared to competitor.
3. A group that departed later.
Opportunities
1. A rising trend of tablet PC market.
2. increasing 3D contents and demands
3. secure distribution channel through LG U+
Threats
Initial market leaders’ prior occupation in tablet PC market
2. A variety of competitive companies’ inroads in tablet PA market.
3. not yet security of tablet PC market
As using smart phone application, people can get information about other people, building or location.
How to use AR in marketing?
Not yet many, but increasing numbers of AR marketing