소개글
중국 테이트아웃 레소트로랑 마케팅전략(영문)에 대한 자료입니다.
목차
1.Introduction & History
2.Introduction of Menu
3.Situation Analysis
4.SWOT Analysis
5.4P Strategy
6.Target Analysis
본문내용
2011.03 “Bakeru” Sejong Unv. Head company
opening arranged.
2011.06 “Bakeru” affiliate opening arranged.
2012.03 “Bakeru” Kunkuk Unv. Head company
opening arranged.
Food service trends
make competitiveness with affordable price policy
provide difference on service and taste
culture code for young customer(Take-out)
Well-being
Meal to wine, Entertainment, One-stop service
Prospects for the eating out market
change of well-being – focused on grains & nuts have extended to
taste and decorations
Developing more exotic & fusion menu with well-being will be preferred
For stability on sales addition of variety submenu.
return of the bygone menu by reinterpreting it a new way
Consumption has become center of the trend
addition of culture space at the conventional burial