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분야
pptx2.A key competitive strengthen
3.International Expansion
4.Organizing for Internationalization
5.Issue
Functionality
+ reflect the company’s social
and environmental values and beliefs.
Natura stated that its reason for
Well being & being well
Well being : harmonious and pleasant relationship on has with oneself
Being well : empathetic, successful and gratifying relationship one has with nature and the whole environment
Campaign
“ Truly Beautiful Woman”
True beauty is not depend on being forever young but emanated from self-esteem and from living a healthy and meaningful life.
- The Mommy and Baby Product Line
Product for pregnant women, babies and new mothers.
1. Pregnant women : pregnancy-safe beauty and comfort products
such as hydrating cream to avoid stretch marks,
massage oil and hydrating gel for legs and feet.
2. Baby : soaps, shampoos, wipes, creams and fragrances
It could be used simultaneously by mother and baby
Women
Increasing participation in the labor force →
The average purchasing power was increasing and providing the beauty industry with greater business volume.
The youngest populations
Cultural importance of self-image + Population aging(Low fertility rate and long life expectancy)→ development and attention devoted to anti-aging cosmetic lines
