소개글
[광고학] 미디어 광고 사례(영문)에 대한 자료입니다.
목차
Contents
I. Introduction of Advertisement
II. T.V. Advertisement
III. Internet Advertisement
IV. Outdoor Advertisement
V. Radio Advertisement
VI. Magazine Advertisement
VII. Advertising Research and Survey
VIII. Conclusion
본문내용
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the advertising promptly for marketers. So, the management and decision-making of the advertisers’ changes can timely implementation and promotion.
• Immediacy and target
Through traditional advertising, consumers can only contact the product indirectly by image or other ways, consumers can’t feel the product and service directly. The internet advertising is different. If consumer is interested in the product, they only need click the mouse very simply, to understand the specific content of business. And internet advertising can set up different style of advertisings because of different consumer group and different time. In this way, internet advertising can be flexibly achieve time orientation, regional orientation, and channel orientation. Consequently, internet advertising keeps the proportion of advertising be accepted to a certain extent.
• Mutual action
The traditional advertising is only single-facet show the information to consumers; another mean is consumer passively
참고문헌
References
• http://blog.naver.com/shiriys?Redirect=Log&logNo=20049148285
• http://en.wikipedia.org/wiki/Advertising
• http://baike.baidu.com/view/9184.htm
• http://www.sinsa/com.cn
• http://youpuma.co.kr/93
• http://www.wisegeek.com
• http://issuu.com/robertwitteman/docs
• http://www.trafficbumper.com/?p=168
• http://www.articleclick.com/Article/Different-types-of-Television-Commercials/931573
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