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분야
hwpPoint Body
1. STP
2. 4P Strategy
Conclusion
Train travel is another concept for TV advertising. This is mainly aiming for brand image positioning. Product target market is young career women who care to keep in good looking. And they prefer prestige image than men do.
We`ll make some series of advertising with young people travelling in Europe by train. People in advertising like eating our product.
The images shown in advertising associate with the mix of prestige, freedom, freshness. We already set the mix of those images as our direction of positioning. This advertising doesn`t have any special keyword or superstar in it. But it is enough to appeal to young women in terms of Impact.
E-2. Magazines
Magazines can be complementary method for TV advertising with its advantages of high-involvement and detail information.
①Si-Young Lee
We think she has healthy beauty. Recently, people came to think beauty comes from how much I care myself. Young career women like to make any efforts in order to develop themselves. What field they get in doesn`t matter. It is much important that they spend time for themselves. It is loving myself.
Si-Young Lee will show how to love myself. And she introduces our product. This makes our product seems to be a kind of investment. Investment to myself. Challenging to myself.
