소개글
facebook(페이스북)과의 분석을 통한 cyworld(싸이월드)의 글로벌 전략(영문)에 대한 자료입니다.
목차
1.What is SNS?
2.Current situations of Cyworld and Facebook
3.Facebook overtook Myspace
4.UI Comparison of C/F
5.Profit Comparison of C/F
6.Localization Strategy of C/F
7.SWOT of C/F & Cyworld Overseas Expansion Strategies
8.Globalization strategies of Cyworld
본문내용
possibility of others‘ approach
completely transparent/
Semi-overt /private
1. Acorn (nut)
- Transaction money for items
- Various kinds of payment plans
- 45.5% of the total profits in 2009
2. Firm advertising
- Banner / Firms’ mini-homepies
3. Diverse Product Selling
- Customizing
1. Facebook credit
- Virtual currency
2. Firm advertising
- Based on users' profiles
3. Social shopping with Amazon
- Gift suggestions