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레포트 > 경제경영계열

[조직행동론] CJ와 3M 기업 혁신 능력 비교(영문)

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레포트 > 경제경영계열
2011.05.25
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[조직행동론] CJ와 3M 기업 혁신 능력 비교(영문)

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[조직행동론] CJ와 3M 기업 혁신 능력 비교(영문)에 대한 자료입니다.

Contents

■ INTRO

■ Part 1. ANALYSIS OF CJ

● Part 1 - 1 . CJ’s HISTORY BEFORE SEPARATION FROM SAMSUNG

▸ Part 1 - 1 - 1. Background information on Jeil-jedang
▸ Part 1 - 1 - 2. About CEO Lee Byeong-cheol

● Part 1 - 2. THE PROCESS OF INNOVATION OF CJ \

▸ Part 1 - 2 - 1. The reason why Jeil-jedang separate from Samsung
▸ Part 1 - 2 - 2. About CEO Son Gyeong-sik and Lee Jae-hyeon

● Part 1 - 3. TODAY'S CREATIVE CJ

▸ Part 1 - 3 - 1. Four main business fields of CJ
▸ Part 1 - 3 - 2. Current CJ

■ Part 2. ANALYSIS OF 3M

● Part 2 - 1. SINCE FOUNDING TO McKNIGHT's ERA

▸ Part 2 - 1 - 1. Accumulate background of 3M business climate
▸ Part 2 - 1 - 2 Basis Structure of 3M
▸ Part 2 - 1 - 3 Structure Changes by Mcknight

● Part 2 - 2. DEPRESSION AND McNERNY'S INNOVATION

▸ Part 2 - 2 - 1 Leadership Problems in 3M
▸ Part 2 - 2 - 2 The Reasons for Scouting Mcnerny
▸ Part 2 - 2 - 3 Mcnerny’s strong innovation

● Part 2 – 3. BUCKLEY PERSUITS HARMONY

▸ Part 2 - 3 - 1 Dilemma of Effectiveness
▸ Part 2 - 3 - 2 Current 3M

■ Part 3. COMPARISON ANALYSIS

● Part 3 - 1. CEO LEADERSHIP ANALYSIS

▸ Part 3 - 1 - 1. 3M's case
▸ Part 3 - 1 - 2. CJ's case
▸ Part 3 - 1 - 3. Comparison of two CEOs through theory

● Part 3 - 2. THE ASPECT OF ORGANIZATION STRUCTURE

● Part 3 - 3. THE ASPECT OF ORGANIZATION CULTURE

● Part 3 - 4. MOTIVATION POLICY COMPARISON

■ CONCLUSION

■ REFERENCES

본문내용

Part 1 - 2. THE PROCESS OF INNOVATION OF CJ

Part 1 - 2 - 1. The reason why Jeil-jedang separate from Samsung
The most important reason Jeil-jedang separated the company from Samsung in 1993 was related to Korean government’s policy at that time. Past president Kim Young-sam carried out policy, in which prominent conglomerates should focus on two or three fields of their business. By doing that, the government forced conglomerates not to expand in various fields. Under this policy, the main fields of Samsung were electricity, engineering, and chemistry so Jeil-jedang, who had produced flour and sugar, was classified as minor branch of their business. In this situation, the company needed to get out of this unfavorable condition so it finally detached from Samsung in 1993.

Part 1 - 2 - 2. About CEO Son Gyeong-sik and Lee Jae-hyeon
There are two CEOs in this section; Son Gyeong-sik and Lee Jae-hyeon and they show two different types of leadership. In fact, the two CEO affected the establishment of early CJ’s organizational structure and culture. First, the vice president of CJ, Son Gyeong-sik, is a person who always supports workers. His leadership style may be compared to iron hand in a velvet glove. This kind of leadership style played a role in making internal cohesion. For example, although he does not order his employees directly, he has the power to make employees work on their own for the purpose of setting an example. This is because he thought that it was a mandatory duty for CEO to gain employee’s absolute trust and form their inner mind. And CEOs need to achieve this by setting an example and having concern about subordinate’s matters. Also, he is kind of an introverted person so he would always prepare for matters related to management in advance. Restructuring before IMF in CJ can be an example of showing his leadership style. Right after becoming vice president of CJ, he stated to his plan to carry out restructuring gradually because he judged that Korea would be going through economic crisis within the following years so CJ needed to prepare for it. Thanks to his gradual restructuring, CJ could overcome economic crisis without major loss in the late 1990’s.
Another CEO, Lee Jae-hyeon at that time had a different kind of leadership style with Son Gyeong-sik. Briefly speaking, he is

참고문헌

REFERENCES
▶ CJ Group Homepage – http://www.cj.net
▶ 3M Homepage – http://www.3m.com
▶ 3M Korea Homepage –
http://solutions.3m.com/wps/portal/3M/ko_KR/WW2/Country/
▶『At 3M, a struggle between efficiency and creativity』, Business Week, June 11, 2007
▶ 『The Vertical Integration Strategies in Korean Media Entertainment Industry: A Case of CJ Entertainment』, Jin-su Park, Min-jung Choi, Management Education Review, Vol. 14, No. 1 , 2010
▶ 『CJ 경영혁신 및 인재육성 전략』, 신영수, 한국인사관리학회 학술대회 발표논문집, 2009, pp.1 – 21
▶ 3M’s International strategy - http://www. cafe.naver.com/feggy.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=36
▶ 3M & 3M Korea Overview – 3M PR Dept.’s Promotion Contents
▶ William Mcknight’s Super leadership -http://www.happytek.net/scc/ic_06_01g.php?cmd=view&num=229&page=1&club=maim&bcode=suceobbs_29&mo=&page=&gonum=&s_que=
▶ Leadership of Lee Jae-hyeon– http://www.donga,com
▶ Thanks to advice
CJ-
Lee Ho-guk
Senior analyst
CJ Humanville

3M-
Chae Dong-chan
Public Relations Dept,
3M Korea

#조직행동론 #기업 #능력 #혁신 #행동론

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