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분야
ppt2.Competitor’s advertisement analysis
3.Market analysis
4.Setting strategy of new advertisement
5.Story board
women consumers selected Mr. Pizza as ‘the best serviced company’. Mr. Pizza Awarded this prize for 3times
They progressed marketing for women in china too. Mr. Pizza gained more than 100 million won with only with 8 stores.
Comparing With competitor,
20% out 50% people that reminds (un-aided recognition)McDonald’s newest advertisement(Double quarter pound cheese burger) thinks that McDonald’s advertisement is effective than the Lotteria’s Advertisement.
Why do you think McDonald's Ad is effective? From the survey, products of McDonald’s look more delicious and the purpose of advertising is more accurate and gives the impacts. Also the products and images have great impacts
Problems of current Ad
1. it is drastic marketing for women.(they excludid man)
2. Why it’s name is Hanwoo “lady” buger?
3. Lack of meaning of connection between products and the name of Hanwoo lady burger.
