소개글
[경영학] 코카콜라와 펩시콜라의 경쟁 사례(영문)에 대한 자료입니다.
목차
1.Introduction
motive, thesis, profile, history
2. The war of Cocacola &pepsihistory
3.Marketing Comparison
4. awareness &market share
5. Coca cola & Pepsi SWOT
6. Conclusion
winner of cola war, Influence , Future
7. Reference & Research
본문내용
-1886~1892: Atlanta Beginnings
-1893~1904: Beyond Atlanta
-1905~1918: Safeguarding the brand
-1919~1940: The Woodruff Legacy
-1941~1959: The War and its Legacy
-1960~1981: A world of customers
-1982~1989:Diet coke and new coke
-1990~1999:New markets and brands
-2000~now:coca- cola now
Nation : the USA
Type of business : soft drink manufacturing.
Business founder :Caleb Brad ham
Establishment :1902
Head office :New York
Total asset:188hundred 39million dollar(2000)
The total sales:$ 43,300,000,000 cokeprice(500ml):950 won
Coke calories (200ml):85kcal
Main affiliated company: Pepsi coke, mirinda, gatorade,mountain dew
company 1970s 1990s 2000s
Market share Market share Market share
Coca-cola 24.2% 23.9% 21.7%
Pepsi-cola 17.4% 17.9% 18.8%
Pepsi-cola is chasing the Coca-cola in overall beverage market share.
But, so far, coca-cola adheres to superiority position than Pepsi-cola
Main factor of Market share growth about Pepsi-cola is different beverages besides cola.
That is, in cola area, Coca-cola is best.
참고문헌
http://100.naver.com/100.nhn?docid=151889
http://ko.wikipedia.org/wiki/%ED%8E%A9%EC%8B%9C%EC%BD%9C%EB%9D%BC
http://heritage.coca-cola.com/
http://www.pepsicola.co.kr/
http://blog.naver.com/younny09
http://blog.daum.net/jhleebang/12368407
http://blog.naver.com/jeryhpark
http://www.cocacola.co.kr
http://www.thecoca-colacompany.com
http://www.pwpsico.com
http://www.interbrand.com
http://blog.naver.com/mtxpn22n4c/100048230901
http://bizthesis.com
Book-코카콜라 게이트(세계를 상대로 한 콜라제국의 도박과 음모)/윌리엄레이몽/램덤하우스코리아