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[마케팅원론] 결혼정보업체 선우, 듀오 마케팅 전략 비교(영문)에 대한 자료입니다.
목차
Ⅰ. Introduction
Hot issue & Background & failure case..
Ⅱ. Body
Sun Woo & Duo ‘s STP , SWOT
Ⅲ. Conclusion
Direction & The future shape of the wedding company
본문내용
providing information
link the couple
arranging
a various meetings
Enormous data
Variety of Control
Info Sharing
Disadvantageous policies
Security problem
Low involvement
in mass media
Internet Broadcasting
Targeting remarriage
Wedding Marketing
the adjusted provisions
limited sources information
unfair system depend on cost