소개글
[경영학] 치즈케이크 팩토리(Cheesecake Factry)의 서비스 경영 사례(영문)에 대한 자료입니다.
목차
1. Overview of The Cheesecake Factory
2. All about their own special menu
3. Competitive strategies analysis
4. Interview with CEO
본문내용
Integrity, Respect and Responsibility
We are committed to doing what is right without exception. We must be honest, treat others with respect and dignity and honor our commitments and obligations. Every decision we make and every action we take must follow the highest ethical and professional standards. We will strive to close the gaps between our principles and practices – our actions must reflect our words. Out of a deep respect for all individuals and for the communities of which we are a part, we will treat others as we would like to be treated.
People – Our Greatest Resource
Outstanding people make it all happen – they will lead us towards the future. Each individual’s efforts and skills are necessary to the success of our Company as a whole. Everyone’s contribution is valuable. We are committed to creating an energized, rewarding, safe and healthy work environment where each of us has the opportunity to offer new ideas in an unrestricted manner. Effectiveness increases when we encourage the opinions of others and share responsibilities as a team. We recognize individual accomplishments and provide opportunity for growth as a reward for outstanding performance. When we treat our staff members
참고문헌
1. 메뉴판
http://cyimg32.cyworld.com/common/file_down.asp?redirect=%2F320014%2F2010%2F11%2F22%2F6%2FMenu%2Epdf
2. 경쟁자 올리브 가든
http://www.olivegarden.com/default_f.asp
3. A Successful Marketing Story
http://www.voteforus.com/cheesecakefactory.html
4. 치크케익 팩토리 히스토리
http://www.voteforus.com/cheesecakefactoryrestaurant.html
5. Strategic plan
http://blog.naver.com/soporide/80102540305
6. Mission and Value
http://www.Thecheesecakefactory.com
7. 사원 교육 이념
http://www.youngworkersunited.org/section.php?id=12