[경영학] 휴맥스의 디지털 셋톱박스 유럽시장 경쟁전략

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레포트 > 경제경영계열
2011.06.27
10페이지 / hwp
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42원 (구매자료 3% 적립)

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[국제경영] 휴맥스 HUMAX 의 해외진출전략

[국제경영] 휴맥스 셋톱박스의 해외 진출

[중소기업성공사례] 휴맥스 성공사례

[국제경영] 휴맥스(HUMAX) 국제경영사례

[국제기업] 휴맥스 HUMAX의 해외진출

[국제마케팅] 휴맥스의 해외진출 사례 분석

[국제마케팅] 휴맥스 다국적 기업의 이문화 극복 사례연구

[국제경영전략] 휴맥스 성공사례

[국제마케팅] 휴맥스(HUMAX)의 해외진출 및 마케팅 사례분석

[중소기업성공사례] `HUMAX` 휴맥스의 기업성공사례에 대하여

소개글

[경영학] 휴맥스의 디지털 셋톱박스 유럽시장 경쟁전략에 대한 자료입니다.

1. About Humax

1) 매출 현황

2) 지역별 매출

2. About Production

1) What is Set Top Box?

3. Set out in European market

4. Humax’s Success Factors

1) The successful positioning

2) Successful market expansion

3) Customer acceptance of the Needs

4) Technology and human resources development

5. HUMAX's core competencies

1) R & D

2) Network and own brand overseas sales

3) The rapid and drastic Decision Making

4) Research and development costs and efficient production systems

6. Four kinds of key success factors

1) Ensure proprietary technology

2) The appropriate market entry strategy

3) Continued market expansion

4) CEO of a firm sense of purpose

1. 대상 기업 선정동기

본문내용

3. Set out in European market
At 1996, technical barriers are high, so until Humax Set Top box came out in the world , there are only two or three companies who have their own self develop technology. Humax that is a first Set Top box developer in Asia and third in the world exported 27,000 million to Italy and South Africa Republic in only three month after product development. At that time this big money was Humax's 30% annual revenue.
But the world market in front of them is cruel reality. They were motivated and energetic due to achieve great result in export and development at the same time. They purchased huge amount of components and planned aggressive sales strategy expecting it's sales start to rise. But just then , the serious defects came up in products exported to Italy and South Africa Republic. The defected product is half of exports. If Humax was a local-based companies like Nokia, it couldn't be a big problem and could react directly, However it is tremendous events for Humax that just entered market. Humax decided to dispatch technicians to the field. The most of causes are that they couldn't caught satellite signal. They didn't catch that digital satellite broadcast is

#경쟁전략 #유럽시장 #디지털 #셋톱박스 #휴맥스

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