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분야
hwp❏ iPhone VS Galaxy S
❏ Apple Marketing Tactics
1) Just Understand Customer
2) Just addict
❍ Mac computers and Mac OS
1) Just Understand Customer
- Image
Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple brand personality is also about simplicity and the removal of complexity from people's lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers.
- Simple
With the launch of this simple, monotone ad…Apple catapulted itself into the marketing hall of fame.
Apple knew one thing that the rest of the MP3 player manufacturers did not…it’s audience. Apple capitalized on the knowledge of what their core consumer wanted and how to deliver it in a way that you no longer thought of portable music devices as MP3 players…they are now iPods with no substitute.
iPod Branding
Apple has accomplished what others have tried but only few have succeeded in…making your brand name more common than the product category. Do you say Kleenex or tissue, Advil or ibuprofen, Coke or soda? Marketers around the world work endless hours trying to even get close to that product stardom.
