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분야
hwpCompany introduction
2. Body
⦁ Market condition
⦁ Market Analysis
⦁ Strategy
- Market Validity
- Product Differentiation
- Service Differentiation
⦁ Promotion
3. Conclusion
4. Reference
5.2-1 Customer Oriented Menu
The "Bulgogi Taco" could have been succeeded in USA because of localized menu. Bulgogi Taco used three bold flavors stand out in these dishes: caramelized kimchi, bulgogi and sriracha sauce. The favorite tacos include bulgogi pork and fried tofu served with a heap of shredded lettuce, toasted sesame seeds, cilantro and Korean soy vinaigrette. Chi’Lantro, the owner's recommended dish, kimchi fries, demands return visits with its tasty, almost indiscernible pile of French fries topped with caramelized kimchi, bulgogi ribeye, melted cheddar and Monterey cheese, cilantro, onions and Korean peppers.
The Bulgogi Brother's in Dubai could use similar strategy as "Bulgogi Tacos" providing less stimulating but customer oriented tastes especially for the Middle Eest customers. For example, the "Bulgogi shawarma" could be favorable menu for Middle East customers. The fusion of Middle East traditional food and korean
