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[호텔경영론] 부산 코모도호텔(Commodore Hotel) 분석(영문)에 대한 자료입니다.
목차
Ⅰ. Introduce
Ⅱ. History
Ⅲ. Amenities
1. Meeting Facilities
2. Restaurant & Bar
3. Etc.
Ⅳ. List of hotels
1. Level of Services
2. Price
3. Location
4. Size (# of Rooms)
5. Occupancy Rate, ADR, RevPAR
6. Target market
7. Length of Stay
8. Payment Methods
9. Ownership & Affiliation
Ⅴ. Department Information
Ⅵ. Interview
Ⅶ. Competitors
1. Busan tourist Hotel
2. Phoenix Hotel
Ⅷ. SWOT analysis
본문내용
= We have many business connections in Jung-ang-dong. They've used our hotel for meeting and conference. Also, the university hospitals are located near our hotel, so they've used our hotel for their seminar and Volunteer organization called 'Lions' is using our hotel for events.
Room and F&B rate is 6:4, banquet and wedding rate is 16~18% of total sales. Although we're first class hotel, rate is relatively reasonable. Then, the reutilization is very high.
3) How many the hotel occupancy rate, ADR(Average Daily Room Rate)and RevPAR(Revenue Per Available Room)?
= Occupancy Rate : 67.7%(individual customer, corporate client, etc.)
ADR(Average Daily Room Rate) : 108,000Won~110,000Won
RevPAR (Revenue Per Available Room): Approximately 69 hundred million(per 1year)
4) When is the Commodore Hotel's peak season? For what reason?
= Our peak season is from September until November. Because a variety of events are held in Busan(e.g. PIFF, Jagalchi festival). In July to August, It's not peak season but, rooms are almost full. Because many people visit Hae-un-dae, many guests come here to avoid crowd attract reasonable price and to attract reasonable price.