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[국제마케팅] 삼성 남아프리카공화국 글로벌마케팅(영문)

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레포트 > 경제경영계열
2011.07.29
26페이지 / hwp
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기업윤리 사회적 책임

[무역환경론] 아프리카의 무역환경

[A+] 환경과학 중간고사&기말고사 총 요약 및 정리 족보 (1~15주차)

[마케팅] 해외축구마케팅과우리나라기업의진출

[국가경쟁력] 국가경쟁력의 위기, 국가경쟁력의 현주소, 국가경쟁력 강화를 위한 국가균형발전, 국가경쟁력 강화를 위한 전자정부구현과 지방분권, 국가경쟁력 강화를 위한 민자유치 활성화와 정부의 역할 분석

[국제경영]LG전자 중국시장 경영전략 및 마케팅 전략

[다국적기업론] 노키아 `NOKIA`의 국제화 사례

[마케팅] 현대자동차의 국제마케팅 분석

[국제마케팅] 쿠쿠의 글로벌 마케팅전략

소개글

[국제마케팅] 삼성 남아프리카공화국 글로벌마케팅(영문)에 대한 자료입니다.

I. Terms of reference
II. Macro environment
2.1 Population-related environmental
2.2 Economic environment
2.3 Legal environment
2.4 Technological environment
2.5 Corporate strategy analysis

Ⅲ. Micro environment
3.1 Industry Structure Analysis
3.2 Competitive Analysis through SWOT
3.3 External groups who affecting corporate business activities
3.4 Corporate internal environment

IV. Conclusion
Appendix

본문내용

*Samsung Electronics Strategic Analysis

Whirlwind Consulting Company has reviewed the current position of Samsung in the semiconductor and memory chip industry, and has completed an extensive internal and external analysis to determine Samsung’s options in response to the threat of significant future expansion within the Chinese semiconductor industry. It is our opinion that Samsung should begin an incremental decline in the production of low-end DRAM memory chips, and initiate an extensive strategic movement towards capturing the higher-end of the DRAM market, as well as new niche markets, such as Flash memory.
The external analyses showed that there are many competitors that have begun to focus solely on production of low end DRAM. The greatest threat observed is the rampant growth of the Chinese company SMIC, which comes as a result of low-cost production and tax-incentives from the Chinese government. The primary recommendation that resulted from this analysis is that the low-end DRAM market has become overcrowded, while the high-end market is currently occupied by only one major competitor, Eplida Memory.
The internal analyses were a clear indication that Samsung’s current organizational structure, policies, and business strategy are all competitive advantages. The conclusions drawn from the SWOT analysis were that Samsung’s strengths carry more weight than your weaknesses, and that the opportunities that exist, if properly exploited,

참고문헌

Ⅴ. Appendix

http://www.fnnews.com/view?ra=Real0101m_i02&corp=fnnews&arcid=100723213331&cDateYear=2010&cDateMonth=07&cDateDay=24

http://news.mk.co.kr/v3/view.php?sc=30000001&cm=%ED%97%A4%EB%93%9C%EB%9D%BC%EC%9D%B8&year=2011&no=330438&selFlag=&relatedcode=&wonNo=&sID=501

http://news.hankooki.com/lpage/world/201105/h2011051208374422550.htm

http://blog.naver.com/choiuisun?Redirect=Log&logNo=61835823

http://www.emerics.org/dportal.do?module=boards&action=show&service_id=2&code_value=0&board_id=29&open_approval=N&user_list_count=10&start=20&user_sort=0&user_class1=ZA&user_class2=&user_class3=&user_class4=&user_class5=&search_keywords=&search_target=-1

「Principle of marketing」 Kotler & Armstrong

「국제마케팅」 정대영

「남아프리카 공화국의 주요 산업」 고일훈, 박영호

South Africa - Wikipedia, the free encyclopedia

http://www.emerics.org/

http://blog.naver.com/gypsy19?Redirect=Log&logNo=10024216031 남아공 산업구조의 경쟁력

http://blog.naver.com/fvbsb?Redirect=Log&logNo=110043297188 남아공의 경제정책과 진출방안

http://www.statssa.gov.za

http://www.iol.co.za/

#마케팅 #국제마케팅 #공화국 #프리카 #글로벌마케팅

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