[국제경영] Case 7. Lenovo -The factors how Lenovo was successful Before and after Acquisition

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레포트 > 경제경영계열
2011.08.05
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[국제경영] Case 7. Lenovo -The factors how Lenovo was successful Before and after Acquisition에 대한 자료입니다.

목 차
1. What Explains Lenovo’s success prior to the acquisition?
2. How should Lenovo handle the brand management challenges associated with the acquisition?

본문내용

2. How should Lenovo handle the brand management challenges associated with the acquisition?

IBM was represented by the "ThinkPad". When consumers of the IBM heard the fact that the Lenovo`s acquisition, they doubt whether the Lenovo sustain the product value of IBM or not. Therefore Lenovo tried to maintain the value of brand which they take over; IBM as following strategies.
First they make the executives as persons who are from other countries, such as America, Europe, Australia, and Indian. This policy reflecting the company`s new international composition and scope. Roughly speaking, the other is promotion. Lenovo was not known by outside Asia. Therefore they need to enlarge the company to build

#Lenovo #IBM #they

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