소개글
[경영정보] Xperia PLAY 마케팅(소니에릭슨 엑스페리아 PLAY)에 대한 자료입니다.
목차
1.Product
Product information
Contents distribution of Xperia PLAY
Ethical Issues
2.Competitive Advantage
3.Success in korea
4.Marketing
본문내용
User can enjoy playstation game before
Download game contents(Android market)
Playstation Suite will provide various games
Controller (Game-Pad)
Similar with PSP GO
Classic game pad design
4 direction keys & analog joy stick
Through Competitor's Marketing.
Gallaxy S
Segmentation consumer group
Provide attractive strategy for each part of consumer
Gallaxy S2
Advertizement famous single ‘IU’
Apple
Emphasizing product function, design
Suitable strategy
for segmental consumer group
Advertise provide sony’s strength