소개글
[호텔경영학] 제주 신라 호텔의 마케팅 전략(영문)에 대한 자료입니다.
목차
1.It is getting better that JEJU’s international brand
2.The SHILLA is major hotel by Samsung Group
3.The SHILLA brand image has made by bad image Recently
4.To suggest changing image and forming royal brand power.
본문내용
Corner Suite
- Styled in the tradition of resorts in Southern France.
- These rooms offer a spacious bedroom and a comfortable, cozy living room for one's best rest
Pacific Deluxe
- Decorated in classic studio style as a suite
- Preferred by couples for its romantic setting
Parlor Suite
These rooms offer a cozy bedroom and separate private space
in a luxurious home style
100% cotton bathrobe and room slippers
hand/wash/bath towel
cotton balls, cosmetic cottons, hairbrush
shower cap, body wash, soap, lotion
cups, glasses, phone
CD player (available upon request),
magnifying mirror, hair dryer
scale (suites)
goose down bedding and pillows
extra blanket, personal safe , mini bar
refrigerator and electric kettle
S
* Great view and
stability
* High loyalty of
customer
* Gentrified room
facilities
W
* Costly wages
(10.94%연평균증가)
* High loyalty
provide of burden
* Vertical
management